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By now, you must have heard a lot about your favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form videos (up to 60 seconds). Users can add song excerpts, special effects, and filters to their videos, and then share them with a vast global network. There are over a billion users on TikTok in over 150 countries. This is a great brand promotion channel with the target of young people. According to the data, TikTok users are between the ages of 10 and 29. Tapping into this diverse market presents lucrative opportunities for brands. With the right TikTok marketing techniques, you can leverage this social network and expand your brand to a market. Selling on TikTok social network why not? TikTok is the most downloaded social networking application worldwide in 2020 and the application is still very hot today. Tiktok app downloads far exceed YouTube, Tinder and Netflix, etc. Putting your brand on TikTok helps millions of new users not only in Vietnam but also around the world see your brand. Have you ever thought thanks to an application on social networks that you can bring products and services to the world. Bring huge profits? If you are not familiar with Tiktok, you can learn a little through this article, You can start dreaming of a global marketing strategy through tiktok. There is quite an advantage in the algorithm given by Tiktok is that even if your account has no one to follow you still spread your TikTok page. To sell products on Tiktok you also need to have effort, creativity and follow the steps below Some steps to set up a Tiktok social network account 1. Describe your brand in your bio The TikTok bio is your chance to showcase your brand and products to your audience.
Your bio is the first thing people will see when they visit your page. So it's important to make a good first impression. It is also important to provide accurate information about your brand.
In a few words, describe your brand and what you do. Using product or service keywords is the best way to improve your SEO on TikTok. 2. Get creative with emojis Remember, your target market on TikTok belongs to which group: old people, middle-aged people, working people, students - students, etc. The purpose is to help you determine exactly what language they are using. , to come up with the right words and expressions, etc. could this help increase conversions in your online store? 3. Add CTA (Call to Action) The call to action on your Tiktok profile helps to get some attention. Telling users exactly how they should act will help increase conversions
How to sell products on TikTok Once you have your information fully set up, it's time to create your strategy. Here are some tips to help your products sell.
Use Your Branded Hashtags If you want to sell products on TikTok, you need to get your brand in front of as many people as possible. One of the most effective ways to do this is to start with # (hashtags) with the product/service branding. TikTok calls this Hashtag Challenge Plus and it allows users to shop products related to this hashtag. If you have a specific website on which there are already displayed services and products on it. And you want to drive more users to your website, you can use the paid # Hashtags tag to ask Tiktok to set up every time a user interacts, they will direct to the landing page. Use video to sell In 2020, TikTok announced a new deal with eCommerce giant Shopify to integrate Shopify's over 1 million eCommerce sellers with an audience on Tiktok. Shopify sellers can connect to their store with a TikTok for Business account and sell products directly on TikTok
Leverage TikTok for Shopify Features The Shopify app itself has a bunch of built-in features to help you sell products on TikTok. You will never know what works until you try it. Shopify is your e-commerce store…
How to promote your e-commerce store on TikTok After connecting your store to your TikTok channel, you can start creating content promoting your products. Here are some effective ways to promote your Shopify store on TikTok to drive more conversions.
Embed your TikTok feed on your website This allows you to embed the TikTok feed into your sales website. Will help your customers see your product in action before they commit to a sale. If you regularly introduce your own content to TikTok. You can exploit word of mouth advertising, digital…. This can be of great help in building customer trust in your brand.
Use Paid Ads on TikTok Leveraging TikTok's paid advertising features is a great way to tap into this exciting new market. To start creating ads, you need to know what you're working with. TikTok content has specific specifications and parameters that you need to follow. Image file: only JPG or PNG Video file: MP4, MOV, MPEG, 3GP or AVI Aspect Ratio: 9:16, 1:1 and 16:9 Image resolution: 1200 × 628 is recommended, but not required Video resolution: 720 × 1280 pixels, 640 × 640 pixels or 1280 × 720 pixels Video length: 5 to 60 seconds Brand Name: The brand name you show in your ad must be between 2 and 20 characters. If you are promoting an app, you can use 4 to 40 characters Ad Description: Your ad description should be between 12 and 100 characters long. You cannot use emojis in your description.
If you are a person selling products/services online or exploiting money from social networking platforms, you should not ignore the Tiktok channel. Social networks are attracting a large number of users and Tiktok is also researching to further improve the connection ability to help promote brands and sell more effectively. Hopefully with this sharing, you will have a new channel to exploit and sell in addition to the current familiar channels. Pro Marketing will regularly update new knowledge, trends, etc. related to Online Marketing. Please follow the page often to get more knowledge for yourself